Sweet Destination
Sweet Destination is a local shop located in downtown Reedley, California. This local shop provides the community with fresh treats and traditional gifts in the community.
Duration: August 2021- December 2021
Role: UX Designer from conception to reality.
The Problem
Currently Sweet Destination does not have a website and heavily relies on social media for selling and promoting merchandise within the community.
Goal
Create an inviting website for Sweet Destination that allow locals to easily buy and return an item from the comfort of their homes.
Understanding The User
Mila, 31 year old, social worker from Reedley CA.
Mila is a Social Worker, mom, and student who needs her local shop to price match and offer better quality items because she would like continue supporting her community while saving time and money.
" As a busy single mother I would love quality items sold locally and the ease of returing the item if it not."
I conducted interviews and empathy maps to understand what locals think about shopping local and what their user needs are. A primary user group that was identified was the working busy single mom who likes to shop local but is not getting the experience that meets her lifestyle.
This user group confirmed that shopping local did not just have limited options but also low quality of the items offered. The research also revealed that the items sold locally were sold at a higher price point. Busy locals also wanted an easier way to return an item.
User Pain Points
Starting the Design
Redefining the Design
Next Steps
“I love that the app allows you to return an item from home. “
-Participant A